SoftExchange

I have to admit, the globe is very pretty. You obviously have quite a talent in bringing depth and perspective to shapes and such in Illustrator.

However, as a logo - in and of itself - it's not memorable, nor does it tell me anything (as a consumer), about the company it represents. As well the image of globes and arrows have been done to death [link] [link] [link] [link] [link] and that's just the first page of a Google search for "exchange logo", (I think you get the picture). My other concern would be if your client would want to use this logo outside the online world. How would the layers of gradients translate to black and white print, like in a newspaper, or small marketing items like pens?

I love your choice of using the regular and bold fonts in the company name. The boldness of "exchange" really helps to accentuate softness in "soft", well done. My personal preference would be to see a less boring font - but that's neither here nor there. Overall it works.

I have a question about the consistency of the word "exchange"; is it supposed to have an uppercase E in the business name but not in the tag line, and equally - what is the significance of the capitalized C in the tag line? If the uppercase C was meant to emphasize "change", you might be further ahead to simply change the colour of those letters in the word.

Finally, the balance of the entire layout seems to be off - with the logo image and the tag line off center to the left or the company name. If the logo was central, the whole thing would be more appealing visually.

I really don't know if this critique is appropriate since the description of the image was two words, but since the deviation is located in the logo section I will assume that that is its' intention. However, if your globe was simply an exercise in layering and gradients in Illustrator - then you have succeeded exceptionally.